Google Ads for B2B: how to build campaigns that generate qualified leads
Google Ads for B2B is won or lost in your CRM, not in the ad account. Here is how to build campaigns that bring qualified leads.
Only search.
Only results.
We do one thing: get you found and chosen at the moment someone searches for what you sell. SEO, Google Ads and AI search for UK companies, on a rolling monthly agreement with no lock-in.
Companies we work with
Results compound. Year after year.
We have a soft spot for long-term partnerships – the kind that show up in revenue.
Scalable systems. Human precision.
Senior search specialists with nearly 15 years behind them, and 30 systems built in-house that do the heavy lifting – so you grow faster, and in the right direction.
RESULTS YOU CAN FEEL
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+370%
Organisk trafik efter lansering
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+298%
Organisk trafik · mot föregående år
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+223%
Fler leads · mot föregående år
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+147%
Besökare efter lansering
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+135%
Fler telefonkontakter
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+114%
Fler konverteringar · samma budget
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+100%
Fler förfrågningar efter lansering
Three ways to win the same moment
Someone searches. What happens next decides whether they become your customer or someone else’s.
Get your free search analysisRank where your buyers already look. Technical foundations, content built around real searches, and links that hold up.
Buy the intent you have not earned yet. Managed against conversions and what they cost, not clicks.
Be the source ChatGPT, Gemini and AI Overviews cite. A discipline of its own, and measurable.
Growth doesn’t come from tidy reports
Fast growth happens when we know exactly what needs doing, and it gets done properly. Some of that is a specialist’s judgement. Some of it is a system doing in minutes what takes a day by hand.
32,400
* Automated actions in our clients' search accounts, at the current annual rate
Insights
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Read the article
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Read the articleDemand generation: how to build demand before the buyer is ready
Only about 5% of your market is ready to buy right now. Demand generation is how you reach the other 95% before they start searching.
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Read the articleHow Long Does SEO Take? And How to Speed Up the Results
SEO usually takes three to twelve months before traffic moves. Here is what decides the pace, and what you can do to speed it up.
Questions UK companies ask us
Short answers to the ones we get most.
Search, end to end: strategy, SEO and AI search, Google Ads, the content behind them, measurement and reporting – adapted to your business and your market. Our 30 in-house systems run underneath it all, with a specialist deciding what changes. You get the capacity of a larger marketing team, without building one.
You pay for our time and expertise, not per click, so the work can grow without the cost running away with it. Where it lands depends on your ambition and how competitive your market is, and we work that out together in the free search analysis.
Three questions reveal most of it: who actually does the work? Can you understand the reporting? And will the agency work without a lock-in? We work on a rolling monthly agreement, and answers like that tell you more than awards and directory listings.
Some channels move straight away, others build over time. We start with what has an effect fastest and let the long-term investments step up alongside it. A report moves nothing – doing the right things in the right order does.